Chinese fan wind powerr market competition

"German technology, Chinese wind generators manufacturing, China Price, China supply chain, Chinese employees in China now, there has been CEO." 19 November, Suzlon Energy (Tianjin) Co., Ltd. (Suzlon China) at the media meet will be held Dec. 1 performance of their duties, CEO He Yaozu so introduce yourself. He Yaozu said is very interesting: he describes his own, that is Suzlon's intentions by China to reduce prices further localization strategy. Not only Suzlon, Vestas, Nordex Energy and other famous foreign turbine manufacturers, are expressed on various occasions the interest of low prices. Use of advanced technology around the world, as far as possible procurement of spare parts in China, made in China to reduce manufacturing costs, is becoming a competitive foreign turbine manufacturers generally choose the Chinese market. For in China, playing the "landscape" China's wind power generators market capacity grew rapidly, an annual increase of 1000 million kw of installed capacity. China has become a foreign turbine manufacturers want a piece of land of the occupation. However, foreign-funded enterprises to enter the Chinese market is not easy. Wind power market in China, fan manufacturing industry is extremely competitive, there are more than 80 machine manufacturer, its capacity is much larger than market demand. On the other hand, under the Chinese Wind Energy Association Renewable Resources Committee of the survey, an annual increase in installed capacity, the wind technology, Hua Rui, Dongfang Electric and other domestic companies account for about 70% of the share of foreign-funded enterprises all add up to only only three. The root causes of this phenomenon is the fierce market competition lead to price competition. It is understood that the Chinese wind turbine wind farm can reach the initial bid price of 1.3 yuan / kW, and now reported from 5,000 yuan / kW are not necessarily successful. Charge of a domestic wind turbine manufacturers say, they say that competition in the Chinese wind turbine market difficult, because more and more enterprises in the industry, so we had to use a method that is lowering the price. This is a foreign-funded enterprises had to accept a challenge. In mid-October at the International Conference on Wind Energy, GE Energy general manager Liu Hong of China, President of Vestas China, said Tang Male and other beings, because they can not continue to lower the price and give up. Chinese market too much, businesses can not be tempted; and intense competition means that, if laid in China a "country", you can be invincible in the world. For foreign-funded enterprises, the one disadvantage is that, if still operating under the previous mode of production, they are hard to keep costs down. German wind turbine maker Nordex Energy said China CEO Ye Kaisen, affected by a number of reasons, fans of Chinese enterprises is generally low production costs, foreign enterprises are hard to keep costs down. This is their need to carefully study. My Government has made it clear that the energy structure of 15% by 2020 goal of non-fossil energy sources, at least the next ten years, the rapid development of wind power there is space. This means that competition for market share in China aim at foreign-funded enterprises, with wind generators sufficient time for the market and adjust the layout, and not worry about the market changed dramatically.